EVIAN X BALMAIN THE PYRAMID
evian x Balmain
Change is Beautiful
Creative Director
2023
Haute couture meets high mountains. To launch the limited evian x Balmain capsule collection – made from evian plastic bottle waste and sustainable materials engineered bespoke for the launch – we brought together a collective of change makers to embody that when we work together, beautiful change is possible.
The campaign was shot by feminist powerhouse and creative visionary Carlota Guerrero – an artist who strives to portray beauty in a natural and raw way – who continued this theme of natural beauty on a mountain, symbolizing the snowy peaks of evian’s natural source in the heart of the French Alps.
The film features diverse dance troupe La Marche Bleue, choreographed by founder and rising star, Leo Walk.
“I strive to create a safe space for people to feel respected, beautiful and connected in all my work. Togetherness and the natural beauty which comes with it is such an important part of this campaign and it was a pleasure to work on something so in line with my own personal beliefs.”
Carlota Guerrero
EVIAN X BALMAIN FOOTSTEPS
“The sequence of movements were choreographed to be impossible to perform alone and were created to achieve the main goal together, to support each other, and to show through movements that together, change is beautiful.”
Leo Walk
EVIAN X BALMAIN CHRYSALIS
