Samsung
Wear the Weekend

Associate Creative Director
2021

In a  digital campaign for Samsung, we created an awesome Augmented Reality fashion collection for Fun Mode, the built in feature on Galaxy A devices that lets you apply Snapchat AR Lenses to dress up your photos and clips. To create and promote the capsule collection, the campaign features K-Pop artist BIBI modeling the bespoke looks created by six emerging digital fashion designers, including AR pioneer Ines Alpha, Maison Taskin, SGI Creator, Aliina Kauranne, Gwen Kim, Linxi Zhu. The collection launched  on Fun Mode and featured in BIBI’s new music video: The Weekend.

The AR filters were created using cutting edge body tracking technology in partnership with Snapchat and six designers (as mentioned above) from around the world, including Germany, United Kingdom, Finland and South Korea.  The wide-ranging collection features physics-defying fashion only possible in AR, from glitch fabric jackets to armoured dresses that everyone can wear. The designs also include fun and quirky moving elements that can be tracked with Snap’s latest 3D full-body tracking technology.

The campaign ran globally and was picked up by local teams in 20 markets with UGC and retail extensions.